The insurance leveraging your marketing
Our tailor-made insurance policies can help you enhance your promotional activities or marketing campaigns, with the aim of boosting sales and/or brand awareness and directing more customers to your shop, booth or website – and keeping complete control of your budgets.
Insurance solutions boosting your marketing campaigns
A results-linked promotional campaign can sometimes involve major financial risks. An example? The refunded purchase price of a television if the national team wins the World Cup. The principle behind this type of insurance is to shelter you from negative surprises, and to cover any excessive costs associated with a marketing campaign.
Taking account of your campaigns and targets, Tolrip offers you tailor-made insurance products helping you to leverage your marketing campaigns.
There are different types of coverage :
CAMPAIGN TYPES
COVERAGE DESCRIPTION
Sales promotion
with a reward/attractive prize in the case of uncertain event occurring
(a sports result or a weather situation)
Prize Indemnity Insurance against the financial consequences of the Reward/Prize offered to customers in the case of an uncertain event occurring :
» a pre-defined sports result (e.g. if Belgium wins the World Cup, the purchase price will be refunded)
» a pre-defined weather phenomenon (e.g. if it snows at Christmas, then …)
Sales promotion linked to a loyalty programme
(loyalty)
Over Redemption Insurance against the financial consequences of a higher-than-expected participation rate in a loyalty campaign
Sales promotion with Cashback or Discount Hardware
Over Redemption Insurance against the financial consequences of a higher-than-expected participation rate in one of the following types of promotional campaign :
» Cashback
» Discount Hardware (cellphone/TV) for EUR 1.
Competitions linked to chance
(mathematical probability)
Prize Indemnity Insurance against the financial consequences of the Reward/Prize offered to customers (travel/car/etc.) in the case of a chance event occurring :
» Guess a safe’s 5-digit combination
» Guess the number of balls (or something else) in a car
» Predicting sports results
Competitions linked to a top sports event in the context of sports sponsoring
Prize Indemnity Insurance against the financial consequences of the Reward/Prize offered to customers (travel/car/etc.) in the case of a certain sports phenomenon occurring :
» Golden shot in basketball (from the middle of the field)
» Golden goal in football (a specific area of the goal)
» Hole in one in golf (on a Par 3)
» Golden 25 yds in hockey (stop the ball on the 25 yd line)